E-commerce stores

Can a blind customer actually complete a purchase on your store?

Why e-commerce stores specifically

Online retail is the most frequently targeted sector for digital accessibility claims, because the barrier is easy to demonstrate: a tester attempts a purchase, cannot finish it, and the failure is self-evident. The checkout path is the whole risk surface — and it is also your revenue.

Americans with Disabilities Act (Title III)

Places of public accommodation must not discriminate on the basis of disability. Courts have repeatedly applied this to retail websites where inaccessibility prevents customers from completing transactions.

This is general information, not legal advice, and no automated tool can certify compliance. We document what we find and what we did not check.

What tends to fail here

Checkout and payment
An unlabelled card field or a card error signalled only by a red border stops the sale outright — the most costly and most cited failure.
Product images
Product photos without alternative text mean the customer cannot tell what they are buying.
Filters and variant pickers
Size and colour selectors built from unlabelled controls cannot be operated without sight.
Cart updates
Quantity or price changes that never announce themselves leave the customer unsure what they are about to pay.

Want the checks the free scan can’t do?

Colour contrast and post-interaction states need a full browser render. Paid plans run that audit, repeat it weekly, and keep a dated record you can hand to counsel or a funder.

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Can a blind customer actually complete a purchase on your store?

Why e-commerce stores specifically

Americans with Disabilities Act (Title III)

What tends to fail here

Checkout and payment

Product images

Filters and variant pickers

Cart updates

Want the checks the free scan can’t do?